Nooke created the visual identity for the launch of the smartphone accessories brand.
Looking at the product, we understand the main attributes that would be important to work on in the perception of consumers to position the brand: versatility and technology. But we also look at the behavior of these potential users and understand that young people were looking for freedom, independence and convenience to be able to carry their gadgets anywhere, at the same time.
This is how we created Wing, an easy and simple to read naming, which very strongly reflects the freedom that the product provides. Both the symbol and the logo explore not only this main attribute, but also the fluidity and contemporaneity that technology represents.
A 360º tactical communication plan to launch Il Palazzo at PY
Co-creation and product storytelling in action with Nike for the R10 line
Design, illustration and public relationship with Google Allo stickers
Clear, Unilever and Fallen together in a special campaign for Gamer Day
Real-time content for Heineken Tour with R10 and champions league trophy
Innovation: R10 invited to launch Instagram filters
Versatility and technology: visual identity for a smartphone accessories brand.
360 ° communication strategy for the event and more than 10,000 tickets sold in 15 days
Strategy for a new Fallen product at the Blast São Paulo gamer event.
Visual identity, Setting, Graphic Materials and Promotional Calendar Strategy for this project in PY
A global presence e-sports league and alongside the best Pro Evolution Soccer and FIFA players.