Vrauu Freestyle Session

LOCATION

Brazil

segment

eSports

Skills

Video Editing, 3D
& Motion Graphics

To promote the Vrauu Energy Drink brand, we were challenged to find a personality that had the product's lifestyle in its DNA to carry out an inbound marketing action, increasing the reach and knowledge of the brand among its target audience.

The Challenge

After researching and identifying personalities who would have the essence of the brand for this activation, we consolidated the partnership between the renowned freestyler Marcel Gurk, who has the sport in his veins and all the energy of Vrauu. For activation, we produced a unique video, filmed in Germany, with incredible maneuvers that exploit all the energy that the drink provides.

The Solution

The German Marcel Gurk showed all his talent with the ball and in the maneuvers. The athlete, who has more than 100,000 followers in the digital world, was chosen to represent Vrauu Energy Drink for transmitting the brand's personality: cheerful, lively and euphoric. The activation was a success on social networks and generated over 2 million views during the disclosure period.

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