Innovation: R10 invited to launch Instagram Filters.
Instagram invited relevant celebrities around the globe to engage different clusters with their new project, Instagram Filters. We needed to create a dynamic that was relevant and engaging to Ronaldinho's almost 50 million fans who wanted to use his new filter.
Talking about football, we understood that the gamification would be an interesting solution to generate in the public the desire and the feeling of challenge: “can I make more kick ups than the greatest stars of the world?”. In partnership with the studio XXX, we then created the R10 kick-up filter.
The project had so much relevance that we engaged famous athletes and friends of Ronaldinho from all over the world organically, increasing our reach exponentially.
A 360º tactical communication plan to launch Il Palazzo at PY
Co-creation and product storytelling in action with Nike for the R10 line
Design, illustration and public relationship with Google Allo stickers
Clear, Unilever and Fallen together in a special campaign for Gamer Day
Real-time content for Heineken Tour with R10 and champions league trophy
Innovation: R10 invited to launch Instagram filters
Versatility and technology: visual identity for a smartphone accessories brand.
360 ° communication strategy for the event and more than 10,000 tickets sold in 15 days
Strategy for a new Fallen product at the Blast São Paulo gamer event.
Visual identity, Setting, Graphic Materials and Promotional Calendar Strategy for this project in PY
A global presence e-sports league and alongside the best Pro Evolution Soccer and FIFA players.