CELEBRATION OF A BRILLIANT CAREER

LOCATION

Worldwide

segment

Sports, Fashion

Skills

Storytelling

When creating relevance transcends into thinking about a post for social networks and telling stories through products. That was how the 10R City Collection project was born. A co-creation of Ronaldinho with the team from Nooke and Nike.

The Challenge

Ronaldinho has passed the last 20 years doing magical things with his amazing dribbling skills around the globe - no wonder why he would be known by his dazzling plays and otherworldly creativity in the world’s biggest clubs.

The Solution

An exclusive line of products that tell the story of the ace through the cities that marked his career, told in a content activation on Ronaldinho's social networks.

Porto Alegre

The blue that prevails in the boot revives the first years of Ronaldinho: his first club, his first dribbles and all the beginning of the boy who would impress the whole world with his skills.

"Porto Alegre is where I’m from and where all my childhood friends remain. It’s where I became a professional player at a club I still support. My first titles and my first-ever appearance for Brasil all happened in Porto Alegre too."

Paris

The night of Paris and the memorable moments when Ronaldinho played in France are eternalized in the boots that celebrates the start of his successful trajectory in Europe.

"Paris is incredible, a city full of light, glamorous and elegant. I lived a boy’s dream  at the Parc, I won the key of the city with the victory of the World Cup, I made friends, I went to the Eiffel Tower... This boots translates all the magic of a magical place."

BARCELONA

The golden age of who was applauded all over Europe and won twice FIFA’s Best Player in the World.

"Barcelona. The city and the club where I won some of the most important titles of my
career."

MILAN

The last boot reminds Ronaldinho's last stop in Europe. The red color, which predominates in the boot, is a tribute to the Italian club Milan.

"Milan. The last stage of my career in Europe: where I played loose with the ball on my feet."